Interactive Session: Building a Category Strategy Live to Leave With a Completed Plan in Hand

1:45 pm - Thursday 11th March 2027

A working session on category strategy, delegates spend the time actively building a one-page strategy for one of their own categories, with a facilitator on hand to help, rather than listening to a speaker.

  • Building a one-page category strategy live, to leave with a completed plan, not just notes
  • Working through category-specific considerations for CROs, CDMOs, lab supplies, or data and technology
  • Testing the strategy against a facilitator’s questions, to strengthen it before you leave the room

Speakers:

Leonardo Benetti
Procurement Lead - Global Medical, Launch, Vaccines & Marketing
Takeda Pharmaceutical
Kevinn Harris
Senior Manager, Global Procurement & Kite Pharma Research & Development Business Partner
Gilead Sciences
Marcelo Kabbach
Lab Equipment & Supplies Procurement Lead
Gilead Sciences